Does print marketing still have any value?

At The Mailing Experts – we can tell you direct mail marketing is still alive and breathing after all these years. If done correctly, the personal and tangible approach of a direct mail campaign will deliver results.

This is why we would like to re-post this article about “The Value of Print Marketing.” by Kim Essex

This original article can be found here:

If you are like many people and businesses, you have a strong online presence but you may not use any print marketing. You probably have a website, send out emails (no spam, of course!), use a blog, and participate in some industry forums.

Should you use print marketing and does it still have any value? Absolutely!

Print marketing shows credibility.

How many banner ads and pop-ups do you see online? How many personalized emails do you get in your spam and inbox folders? Are you ever afraid that you’ll get a virus if you click on the links in the emails? You can enhance your reputation and make your audience feel special by sending them a quality print message that stands out from all of the online messages people are used to seeing every day. Print messages are more engaging and usually have a longer attention span than online messages. Think about the typical website visitor, who is gone in about 10-20 seconds!

Print marketing is tangible.

Your audience is easily and constantly distracted by the huge amount of information available online, so your chances of getting lost in the crowd are pretty high. You can make a stronger connection with your reader by using print marketing because there is not as much competition. You can send your print message by mail or you can make an extra special connection by handing out your message in person. The print publications are less crowded now so you have more space to advertise and cheaper prices to pay!

We can quickly and easily delete an email from our inbox before it’s even opened. Since a print message is held, felt and touched, it is likely that at least a good portion of your message will be read.

Print marketing increases your reach.

You can reach different groups of people in your target market through different channels. Some people are “new school” and use digital media like ebooks, smartphones, tablets and laptops. Others are “old school” and use traditional magazines, books and newspapers.

Print marketing enhances online marketing.

The most effective marketing uses all avenues to reach your audience. You can get the best results by combining print marketing with online marketing so you should use both. By using every resource and channel available, you’ll be able to reach everyone in your target market. Print marketing enhances online marketing by giving your brand a stronger presence. It also helps you drive more traffic to your website, blog and social media pages.

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