Email has become the preferred marketing channel currently used by business. This may be simply because it is the cheapest and most convenient way to reach a target audience.
But what about during the Holiday Season? Does an e-card have the same impact as the traditional postal mailed Holiday card?
85% of all correspondence is now electronic. With businesses from coast to coast trying to navigate today’s uncertain economy, it is understandable why many companies are trying to be more efficient with budgets.
Are you mailing Corporate Christmas cards, Holiday cards or Calendars to vendors and clients this year?
Even for friends, simply sending an e-card has no real excitement and anticipation like when you receive a traditional holiday card delivered by the postman. Remember the days when many people would have Christmas and New Year cards throughout the house, up the staircase, across the fireplace mantel. The variety of holiday cards received were always an added holiday decoration that grew as did the holiday season. No matter what type of holiday cards were received they all warmed our hearts and added to the sense of joy during the holidays.
Sending Holiday cards is a must for any small business or doctors office that wants to build client relations.
The holiday season is a great time to show your appreciation for your clients and vendors. Many small business owners may be able to make their best, most powerful impact this year, simply by showing appreciation to clients and vendors. The joy one gets from receiving a traditional card and envelope will be repaid by displaying for all to see.
The benefit of a Holiday Card or Calendar sent through traditional postal mail is its longevity and personal impact. . .
- Sunday, December 22 -30, 2019 is Chanukah
- Wednesday, December 25, 2019 is Christmas Day
- Tuesday, December 31, 2019 is New Years Eve
