Recently we mailed a promotional piece for a client and none of the testers (seeded names on the mailing list) were received. We were convinced that the mail was not delivered and requested the postage money be returned to the client.
Numerous contacts were reached at the post office and documents were presented, but post office managers were unyielding and worse, unresponsive.
We have been in business since 1994 and Mr. Kulok, CEO, has been in the mailing business for over 30 years, and never has this happened before. But we were relentless, eventually contacting our local U.S. congresswoman, requesting she contact the post office and present our case. Within a week of being contacted by our congresswoman, the post office relented and our client was reimbursed in full.
There are two important lessons to be learned:
- Always have testers in promotional mailings.
- You have a court of last resort when the post office is in error and you seek restitution – The U.S. House of Representatives.
The Mailing Experts Inc., helping clients navigate their way through the complexities of the U.S. Postal Service.
